A better way to grow your Business: Acquire More Customers and Generate more Sales.
In this post, we would cover some exceptional business strategies and tools to give you a competitive edge in growing your business more efficiently in 2019.
According to HubSpot research, 88% of marketers use up to 10 tools. Whether you realize it or not, all these tools may be costing you something far beyond just a subscription or licensing fee. In most cases, more tools means more time spent integrating, managing, and reporting from each of these various point solutions.
Let’s face it. Scaling your business is hard. It takes considerable effort. In the beginning, it means wearing different hats. It means dealing with sales and marketing. It means understanding taxes and corporate compliance.
It involves having to interact with customers on a daily basis. And so much more. At the end of the day, it takes its toll on you.
There are many tools available in the marketing technology landscape. Individual categories of tools are seeing explosive growth, from dozens of products now available in personalization and messaging, to hundreds for social media marketing.
Before you get caught up in all the choices that are out there, it’s important to define your high-level marketing strategy.
Setting Your Growth Stack Strategy
First, map out key areas in marketing and sales and the challenges that require tools. Most of the time, these challenges fall into communication, collaboration, or creation. Below, we’ve outlined a few tools you may require at different stages in your business.
Essential Marketing Tools to Power Your Company Growth.
The role of marketing is to help attract visitors, convert them into leads, assist sales in closing them as customers, and finally, delight those customers to keep them coming back. With that in mind, let’s explore some of the tools you might use in each phase of this journey.
See for yourself why 56,500+ customers from 100 countries trust HubSpot to bring their marketing team, tools, and data together in one place.
Marketing automation should be a central component of how you nurture leads, and make your role (and your marketing teams roles) easier. Implementing a marketing automation solution requires connections to various systems such as your CMS, CRM, form solution, and virtually any other system that is customer-facing and has important data that contributes to nurturing.
The CMS (content management system) that your marketing team uses is the foundation of any content you create, whether it’s a blog post, landing page, or your website. This system will be a staple of your marketing technology stack, and should be considered one of the core “essential” tools that you select.
Essential Sales Tools To Close Deals And Grow Your Company
Sales is directly tied to revenue, and what number the company needs to hit for the month, quarter, or year. While Marketing is passing along qualified leads, it’s ultimately sales that will help turn them into customers.
With that in mind, the sales tools you should use are important to each stage below and we’ll walk through the essential tools you need.
Your CRM, or contact database, is at the center of where all your sales and marketing effort resides. Any leads generated from marketing should be seamlessly connected, and synced, into your CRM so that sales has all the contact details needed to talk to a potential prospect.
Email Templates & Follow-up
Reaching out to leads with relevant, and timely communications separates you from getting a response, versus your email being ignored. Your sales team should have an easy way of following-up with leads, based on the product or services they are interested in.
Sales is no longer about picking up a phone and dialing-down a call list. Instead, email templates and follow-up help you provide relevant information at the right time.
Scheduling meetings can be a hassle. There’s a lot of back-and-forth between your reps and the prospective buyers to find the right time.
Meeting scheduling software can eliminate the hassle and let your prospects book time in your calendar when you’re free. Schedule more meetings, without any of the back-and-forth.
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Kindly drop us a message below on what tool you found to be more valuable. If this article was helpful don’t forget to share.