Why a CRM is important for Businesses

WHY CRM?

In this blog post, we would unravel why a CRM is important for businesses and some benefits of using a CRM for your Business

Why a CRM is important for Businesses

What is CRM, I mean what does a CRM (Customer Relationship Management) actually mean for business? and why is it necessary to have a customer relationship management system in place?

let’s drill down a little bit more. CRM in its simplest form is a way to manage leads, people interested in your business and your existing customers in the most efficient way possible to extract the most value.

more specifically it refers to the system a company uses to analyze customer interactions and measure data throughout the customer lifecycle.

The goal of CRM is to improve business relationships with customers through retention and acquisition and when you’re able to effectively manage your leads and your customers, more leads end up being happy paying customers.

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You would also be able to build a loyal customer base, who become your advocate; and your customers have a better experience with your company whether you’re a small business looking for a place to store information and have it accessible across multiple devices or you’re a larger business wanting to manage customer interactions and focus on improving customer satisfaction. You’ll want a CRM software.

Many businesses initially try to solve these issues by using spreadsheets, emails and other more kinetic means before realizing that it’s never too early to start using a CRM(Customer Relation Management) system because it simply makes everything much easier. So now let’s look at how your company can Benefit from using a CRM.

5 WAYS YOU AND YOUR COMPANY CAN BENEFIT BY USING THE CRM (Customer Relation Management)

1. BETTER DATA ORGANIZATION:

just import your list of leads, contacts, and customers into your CRM and start tracking sales and engagement with leads and customers.

2. ENHANCED COMMUNICATION:

make it easy for your sales team to follow up with outstanding proposals by scheduling automatic reminders and creating a set of email templates.

3. SHARED INFORMATION:

you can easily share information by giving your sales team access to the same resources through selective data sharing.

4. CATCH-ALL LEADS:

just create a web to lead forms and embed them into your contact pages on your website. The information that is captured will automatically be pushed to your CRM and assign it to the appropriate salesperson which allows for a quick follow-up so you don’t lose sales.

5. KNOW YOUR NUMBERS:

you can schedule weekly emailed reports, so each of your sales team members knows how close they are to achieving their monthly quarterly and annual goals.

in fact, in a recent survey of users who have a CRM(Customer Relation Management) system in place, 67% said using a CRM system helped them better follow up on opportunities and leads and 56% said it improved customer relationships because all customer interactions are accessible in one place.

think of a CRM as a tool you need to manage business relationships practices and processes. it’s not a tactic it’s a strategy. it helps you manage more than just your business context but also your vendor relationships internal sales activities and marketing teams.

An effective CRM helps you gain insight into your business sales performance so you can adjust your strategies based on trends.

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you’ll also help your sales team stay on task by setting up something called automatic workflow rules which are basically automated actions and messages that are triggered by certain events, this ensures interactions with potential customers don’t fall through the cracks and saves you time from having to repeat the same steps over and over again as you can imagine there are certainly a lot of benefits to implementing a CRM system in your business. let’s take a look at some very common problems that having a crm can help you solve.

PROBLEMS THAT HAVING A CRM CAN HELP YOU SOLVE

  • You feel like you’re swimming in information and can’t keep track of it.
  • You’re losing business because leads are falling through the cracks.
  • You have no idea if your marketing dollars are helping or hurting your business.
  • You waste time trying to find emails from a customer.
  • You’re missing appointments and not following through on all of your tasks.
  • You have no idea if your business is growing or how it’s growing.
  • Your customers have to repeat themselves every time they call your business.
  • ¬†Each person on your sales team has a different sales process.
  • You lost a hot lead or list of leads when an employee left your company.
  • There’s no consistency and email messaging sent to your leads.
  • You have no idea if your Google AdWords campaigns are profitable because most sales closed offline.
  • Your sales team has no way of prioritizing their task list.
  • You don’t have a way of collaborating as a team.

As you can see, a good CRM lends itself to solving several different problems that rear their ugly heads in every business and now that you’re an expert on what customer relationship management is, how it helps and why businesses should use it start thinking about ways in which it can help your business. I’m sure you’ve already got a few ideas brewing in that brain of yours.

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